Duck Labs was created in 2016 by a small group of people passionate about good product development & design. We had all worked at multiple startups during our careers. A few of those startups succeeded. But most of them failed to cross the chasm.
Along the way we realized that there was a way of building things that greatly improved the odds of success. And we wanted to use our expertise to help other startups build the right thing. The first time!
We didn't re-invent the wheel. What we did was study with, follow and take to heart the lessons learned from mentors, product leaders & UX experts who had honed their craft: Marty Cagan, Tony Ulwick, Mary Poppendieck, Teresa Torres, Laura Klein, Jeff Gothelf, and many, many more. The list is long, but the principles have much in common.
Build something your customers need & want. Make is useful, usable and valuable. Develop incrementally.